![]() The typeface itself definitely profited from this I simplified everything which could be simplified, but it still was not “it”, because the other, and obviously more important, requirement of the investor held: “the typeface must look like Times”. A year later Lidové noviny had a different manager who in the spring of 2001 decided to resume the cooperation. The assignment, which was on the whole wisely formulated, was to design a typeface which would enable “a smooth flow of information in the reader’s eye”, therefore a typeface without any artistic ambitions, from which everything which obstructs legibility would be eliminated. The work, however, finally resulted in the complete re-drawing of the typeface. My task was to design a modification of the existing Times. Times with a Human Face: In my article of the same name which appeared in the magazine Font, volume 2000 I described the long and trying story of an order for a typeface for the Czech periodical Lidové noviny (People’s Newspaper).
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